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hive@central: Business Roadmap Program - Workshop 3: Understanding Your Target Market and Value Proposition

5:30 PM - 7:30 PM
This series will take place at CO+HOOTS, located at 221 E. Indianola Ave., Phoenix, AZ 85012.

The Business Roadmap Program is a month-long series of 8 start-up workshops detailing the essentials for your business. Classes are held every Tuesday and Thursday in hive @ central from 6-8 PM.  Please register for each class individually.

Workshop 3: Understanding Your Target Market and Value Proposition
The ReferenceUSA database is one of the most valuable and resourceful tools offered by public libraries, and is accessible at no cost to Phoenix Public Library cardholders.  This workshop demonstrates how ReferenceUSA can be utilized to broaden the awareness of a business’s customer base by creating strategic marketing plans and understanding/defining the competition.  An additional workshop will be provided on branding and how to use your brand to grow the value of your business.

WORKSHOP 1: How to Start a Business in Arizona 
WORKSHOP 2: The Legal Ins and Outs of Startups
WORKSHOP 3: Understanding Your Target Market and Value Proposition (Current Session)
WORKSHOP 4: Evaluating and Estimating Your Costs and Pricing Part 1
WORKSHOP 5: Evaluating and Estimating Your Costs and Pricing Part 2
WORKSHOP 6: Building Your Sales Projections and Setting Milestones
WORKSHOP 7: Access to Capital
WORKSHOP 8: Launching Lean

Presented by The Arizona Women's Education and Entrepreneur Center (AWEEc). They work to develop and expand women owned businesses to strengthen their economic impact in our communities. AWEEc, a Women's Business Center, is a program of Arizona Women's Education and Employment - AWEE and is funded in part through a cooperative agreement with the US Small Business Association. Visit their website at http://www.aweecenter.org/. Also by a Friends of The Phoenix Public Library.

About hive @ central:
hive @ central is a free entrepreneurial resource center located on the 2nd floor of the Burton Barr Central Library. For more information, please visit our hive website or call (602) 262-4636 during our business hours.

CO+HOOTS, founded in 2010 as central Phoenix’s first coworking space, is a local shared office location that truly cultivates collaboration and provides a professional, self-sustaining space to grow the entrepreneurial, startup and small business communities. A globally-recognized coworking space, CO+HOOTS has Arizona’s largest coworking community and is a major driver of local economic development.
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