hive@central - Business Roadmap Program WORKSHOP 3: Understanding Your Target Market and Value Proposition

6:00 PM - 8:00 PM
Burton Barr Central Library

Event Details

The Business Roadmap Program is a month-long series of eight start-up workshops detailing the essentials for your business. Classes are held every Tuesday and Thursday inside hive @ central from 6-8 PM. Please register for each class individually.

Before attending your first Business Roadmap Program workshop, please create an account in the Arizona Job Connection website by clicking here.

WORKSHOP 3 | Understanding Your Target Market and Value Proposition - The ReferenceUSA database is one of the most valuable and resourceful tools offered by public libraries, and is accessible at no cost to Phoenix Public Library cardholders. This workshop demonstrates how ReferenceUSA can be utilized to broaden the awareness of a business’s customer base by creating strategic marketing plans and understanding/defining the competition. An additional workshop will be provided on branding and how to use your brand to grow the value of your business.

Please contact us by email with any questions at

hive @ central is a free entrepreneurial resource center located on the 2nd floor of the Burton Barr Central Library. For more information, please visit or call (602) 262-4636 during business hours.

Event Type(s): Careers & Business, Adult Education
Age Group(s): Adults

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