hive@central: Business Roadmap Program - Workshop 3: Understanding Your Target Market and Value Proposition

5:30 PM - 7:30 PM

Event Details

The Business Roadmap Program is a month-long series of 8 start-up workshops detailing the essentials for your business. Classes are held every Tuesday and Thursday at Juniper Library from 5:30pm to 7:30pm.  Please register for each class individually.

Workshop 3: Understanding Your Target Market and Value Proposition
The ReferenceUSA database is one of the most valuable and resourceful tools offered by public libraries, and is accessible at no cost to Phoenix Public Library cardholders.  This workshop demonstrates how ReferenceUSA can be utilized to broaden the awareness of a business’s customer base by creating strategic marketing plans and understanding/defining the competition.  An additional workshop will be provided on branding and how to use your brand to grow the value of your business.

WORKSHOP 1: How to Start a Business in Arizona 
WORKSHOP 2: The Legal Ins and Outs of Startups
WORKSHOP 3: Understanding Your Target Market and Value Proposition (Current Session)
WORKSHOP 4: Evaluating and Estimating Your Costs and Pricing Part 1
WORKSHOP 5: Evaluating and Estimating Your Costs and Pricing Part 2
WORKSHOP 6: Building Your Sales Projections and Setting Milestones
WORKSHOP 7: Access to Capital
WORKSHOP 8: Launching Lean

Presented by The Arizona Women's Education and Entrepreneur Center (AWEEc). They work to develop and expand women owned businesses to strengthen their economic impact in our communities. AWEEc, a Women's Business Center, is a program of Arizona Women's Education and Employment - AWEE and is funded in part through a cooperative agreement with the US Small Business Association. Visit their website at http://www.aweecenter.org/. Also by a Friends of The Phoenix Public Library.

This cohort is taking place at the Juniper Branch Library, due to Burton Barr's closure. hive @ central is a free entrepreneurial resource center located on the 2nd floor of the Burton Barr Central Library. For more information, please visit our hive website or call (602) 262-4636 during our business hours.

Event Type(s): Adult Education, Careers & Business

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